Post-Event Survey Questions: 60 Questions by Event Type

Muhammad Khawaja
Muhammad Khawaja
Updated

Good post-event survey questions ask for an overall rating, what was most and least valuable, whether the event met expectations, how the logistics went, and whether people would come back or recommend it. Keep an event feedback survey to 6 to 12 questions, send it within a day of the event (or show a QR code before people leave), and tailor a few questions to the event type. Below you'll find a core set that works for any event, then question sets for conferences, workshops, webinars, internal events and festivals.

Core post-event survey questions (any event)

Start with these and add three to five questions from the event-type sections below.

  1. Overall, how would you rate the event? (1-5 stars)
  2. Did the event meet your expectations? (Exceeded / met / partly met / didn't meet)
  3. (If partly or not met) What were you hoping for that you didn't get?
  4. What was the most valuable part of the event for you?
  5. Was anything missing that you expected or would have liked?
  6. How easy were registration and check-in? (1-5)
  7. How well organized was the event overall? (1-5)
  8. How likely are you to recommend this event to a friend or colleague? (0-10)
  9. How likely are you to attend our next event? (1-5)
  10. If you could change one thing, what would it be?
  11. (If they gave a high rating) Can we quote you? Write a sentence or two about the event.
  12. Anything else you'd like to share?

Question 2 is underrated. It separates a content problem from a promotion problem: if people liked the event but say it didn't match what was advertised, the fix is in your event description, not your agenda. Question 10 gives people permission to be critical, which is where the most useful answers usually come from.

The event feedback form template covers most of this list and skips the venue question for online attendees.

Post-event survey questions by event type

Conference and trade show

  1. Which session was the most valuable? (dropdown of sessions)
  2. Which session was the least valuable, and why?
  3. How would you rate the speakers overall? (1-5)
  4. Was the balance between talks, workshops and breaks right?
  5. Were there topics you expected but didn't find on the agenda?
  6. How satisfied were you with networking opportunities? (1-5)
  7. Did you make at least one useful professional connection? (Yes / no)
  8. How would you rate the venue: location, rooms, signage, food? (1-5 each, or one rating plus a comment)
  9. How useful was the event app or website for finding sessions?
  10. Was the event good value for the ticket price?
  11. What was your main goal for attending? (Learning, networking, meeting vendors, recruiting, other) and did you achieve it?

For exhibitors and sponsors, send a separate short survey: quality of leads, booth traffic, communication from the organizers, setup logistics, and likelihood to exhibit again.

Workshop, training session or class

  1. How useful was the content for your work? (1-5)
  2. Was the level right for you? (Too basic / about right / too advanced)
  3. How was the pace? (Too slow / about right / too fast)
  4. How would you rate the facilitator? (1-5)
  5. Did you have enough chances to ask questions and practice?
  6. What is the most valuable thing you learned?
  7. What will you do differently because of this workshop?
  8. What would you change or add next time?
  9. Would you recommend this workshop to a colleague? (Yes / no)

The workshop feedback form template includes these questions plus a testimonial request.

Webinar or virtual event

  1. How would you rate the webinar overall? (1-5)
  2. How relevant was the topic to you? (1-5)
  3. How would you rate the presenter? (1-5)
  4. How was the audio and video quality? (1-5)
  5. Was it the right length? (Too short / about right / too long)
  6. Did you get your question answered? (Yes / partly / no / I didn't ask one)
  7. Was the platform easy to join and use?
  8. What topic should we cover next?
  9. Would you like a follow-up conversation with our team? (Yes / no)

Keep webinar surveys shorter than in-person ones: five to seven questions. Attendees are often at their desk with the next meeting waiting.

Internal company event (all-hands, offsite, party, team building)

  1. Overall, how would you rate the event? (1-5)
  2. How well did the event meet its goal? (For example: understanding the strategy, meeting colleagues, celebrating the year)
  3. After the event, how clear are you on [the company's priorities]? (1-5)
  4. Did you get to meet or work with people outside your team? (Yes / no)
  5. Was the timing and location convenient?
  6. Did the event feel inclusive of everyone, including remote colleagues and people with accessibility or dietary needs?
  7. Which part should we keep for next time, and which should we drop?
  8. Would you like more, fewer or the same number of events like this?

Internal event surveys work best anonymously; people are less candid about a CEO's town hall when their name is attached.

Festival, concert or public event

  1. Overall, how would you rate your experience? (1-5)
  2. How did you hear about the event? (Social media, friend, poster, website, other)
  3. How easy was it to get there and get in? (1-5)
  4. How would you rate food and drink? (1-5)
  5. How were facilities: toilets, seating, shade, water points? (1-5)
  6. How safe did you feel? (1-5)
  7. How would you rate value for money?
  8. Which act, stall or activity was your highlight?
  9. Will you come back next year? (Definitely / probably / not sure / probably not)
  10. What one thing would make next year better?

Public events have the widest mix of respondents, so keep the language simple, keep it to eight questions or fewer, and make it work well on a phone.

Speaker and volunteer feedback

Two groups are easy to forget:

  • Speakers: How clear was the briefing before the event? Did the AV and room setup work? Did you get the audience you expected? Would you speak at our next event?
  • Staff and volunteers: Was your role clear? Did you have what you needed? How was communication on the day? What would make volunteering easier next time? Would you volunteer again?

Choosing question types

Question type Use it for Example
Star rating (1-5) Overall and per-area quality "How would you rate the venue?"
Opinion scale (0-10) Likelihood to recommend or return "How likely are you to recommend this event?"
Multiple choice Expectations, pace, level, goals "Was the pace too slow, about right or too fast?"
Dropdown Picking one session from a long list "Which session was the best?"
Yes / no Simple facts "Did you make a useful connection?"
Long text The why, the change, the quote "What one thing would you change?"

Two or three open questions are plenty. Put them after the ratings, so people have already thought about the event before you ask them to write. For the 0-10 question and how to calculate a Net Promoter Score from it, see our NPS questions guide.

When to send a post-event survey

Event type Best moment Reminder
Workshop, class, training In the last five minutes, by QR code on the final slide Email the same link that evening
Webinar Immediately, on the "thank you" screen or in the follow-up email One reminder the next day
Conference (single or multi-day) Session surveys via QR code after each session; overall survey within 24 hours of closing One or two reminders over the following week
Internal event Same day or next morning One reminder in your team chat
Festival or public event QR codes at exits and on wristbands or tickets; email within 24 hours for ticket holders One reminder

The principle is simple: ask while the experience is fresh. Memories of specific sessions fade within days, and the excitement or frustration that drives people to answer fades with them. Close the survey after one to two weeks so you can report on a fixed set of answers.

How to get more responses

  • Keep it short and say so. "6 questions, about 2 minutes" in the invitation sets an expectation people will accept.
  • Ask in the room. A QR code on the last slide, with two minutes set aside to fill it in, usually beats any follow-up email.
  • Use one link for every session, tagged with the session name, instead of dozens of separate forms.
  • Make it mobile-first. Most people will answer on their phone.
  • Offer a small thank-you if it fits (slides, a recording, a discount on next year's ticket), and deliver it to everyone who responds.
  • Tell people what you changed last time. "You told us the Wi-Fi was poor, so we upgraded it this year" is the strongest reason to answer again.

What to do with event feedback

  1. Read the low scores first. A handful of detailed complaints often points to one fixable issue: a long check-in queue, a room that was too small, a session that ran over.
  2. Compare sessions and speakers on the same scale so you can plan next year's program with evidence.
  3. Track the same core questions across events (overall rating, expectations met, recommend, return) so you can see whether things are improving.
  4. Pull testimonials from people who gave high ratings and agreed to be quoted, for next year's event page.
  5. Personalize follow-up. If someone's favorite session was on a specific topic, invite them to your next event on that topic.
  6. Close the loop with a short "You said, we did" note to attendees and in next year's invitation.

How to build a post-event survey in FlowyForm

  1. Start from a template: the event feedback form for conferences and general events, or the workshop feedback form for training and classes.
  2. Add logic so a low overall rating opens "What went wrong?", a "didn't meet expectations" answer asks what people hoped for, and a high rating asks for a testimonial. Online attendees can skip venue questions.
  3. Use hidden fields to tag responses by session or channel, for example ?session=keynote or ?source=qr, so one form serves the whole event and you can still compare sessions.
  4. Share a QR code (download it as PNG or SVG for slides, posters and badges), send the link by email, or embed the form on your event page.
  5. Watch responses live with a Slack message per response, or send every answer to a Google Sheet for your debrief.
  6. Close the form automatically at a date and time, so late answers don't change your report after you've presented it.

More ideas for running feedback after events are on our event feedback page.

FAQ

What questions should I ask in a post-event survey?

Ask for an overall rating, whether the event met expectations, the most and least valuable parts, how registration and logistics went, likelihood to recommend and return, and one thing to change. Add a few questions specific to the event type.

How many questions should an event feedback survey have?

Between 6 and 12 for most events. Webinars and public events work best with 5 to 8; multi-day conferences can go a little longer if each question earns its place.

When should you send a post-event survey?

As soon as possible: during the last minutes of the event by QR code, or within 24 hours by email. Send one or two reminders and close the survey after one to two weeks.

Should event feedback surveys be anonymous?

For internal company events, yes, or at least optional names. For public and paid events, named or partly named feedback lets you follow up on complaints and ask for testimonials; make the name field optional.

How do I collect feedback for each session at a conference?

Use one survey with a session dropdown or a session tag in the link (a hidden field), and show a QR code at the end of each session. This keeps all feedback in one place and lets you compare sessions on the same scale.

What is a good response rate for a post-event survey?

There is no reliable universal benchmark; it depends on the event, the audience and how you ask. Asking in the room, keeping the survey short and telling people what changed last time are the most dependable ways to raise it.