Feedback Form Templates: 14 Types, What Each Asks, and Free Examples
A feedback form template is a ready-made set of questions for one situation: a customer after a purchase, an attendee after an event, an employee after training, a visitor on your website. The right template depends on what you want to change, because a delivery form and a training form ask very different things. Below are 14 types of feedback forms, the questions each one should ask, and a free template for each that you can copy and edit.
Feedback form templates at a glance
| Type | Who fills it in | When | Core questions | Template |
|---|---|---|---|---|
| Customer feedback | Any customer | Any time, or after an interaction | Topic, rating, what went well, what to improve | Customer feedback form |
| Customer satisfaction (CSAT) | Customers | After a purchase or service | Satisfaction, quality, value, ease, recommend | CSAT survey |
| NPS | Customers | Quarterly or after milestones | 0-10 recommend, then why | NPS survey |
| Product feedback | Users | After use, or periodically | Usage, satisfaction, features, what's missing | Product feedback survey |
| Website feedback | Site visitors | On key pages | Goal of visit, did they find it, what got in the way | Build from the customer feedback form |
| Product demo feedback | Prospects | Right after a demo | Usefulness, fit, open questions, next step | Demo feedback form |
| Event feedback | Attendees | Within a day of the event | Overall, sessions, speakers, venue, recommend | Event feedback form |
| Workshop feedback | Participants | End of the session | Usefulness, pace, facilitator, what to change | Workshop feedback form |
| Training feedback | Employees | After a course | Rating, relevance, confidence before/after, application | Training feedback form |
| Employee feedback | Staff | Annually or as a pulse | Satisfaction, manager, growth, workload, eNPS | Employee satisfaction survey |
| 360-degree feedback | Peers, managers, reports | Review cycles | Communication, collaboration, delivery, strengths | 360 feedback form |
| Delivery feedback | Customers | Right after delivery | On time, condition, courier, overall | Delivery feedback survey |
| Service feedback | Customers | After a support interaction or visit | Resolved, effort, speed, knowledge, friendliness | Customer service evaluation |
| Restaurant feedback | Diners | End of the meal | Food, service, atmosphere, value, overall | Restaurant feedback form |
You can browse all of them in the templates gallery.
What every good feedback form has in common
Whatever the type, the forms that get useful answers share a structure:
- One context question first. What is this about, or how did you take part (online or in person, dine-in or delivery)? It makes every later answer easier to interpret.
- A few ratings. Stars or a 1-5 scale for the things you can change. Use the same scale throughout.
- One "why" question tied to the score. Ask unhappy respondents what went wrong and happy ones what they liked. Logic does this without making the form longer.
- One open question at the end. "Anything else?" catches what you didn't think to ask.
- Optional contact. "Would you like us to reply?" with an email field only if they say yes.
Most feedback forms should take two to three minutes. If yours takes longer, cut the questions whose answers nobody will act on.
Customer feedback forms
A general customer feedback form is the catch-all: a link on your site, in your email footer or on a receipt. Ask what the feedback is about (a product, an order, support, the website, something else), a rating, what they liked, what you could do better and whether they want a reply.
For a measured score you track over time, use a dedicated survey instead:
- CSAT asks how satisfied customers are with a specific purchase or interaction. Our guide to customer satisfaction survey questions covers the question set and scales.
- NPS asks how likely they are to recommend you on a 0-10 scale, then follows up differently for detractors, passives and promoters. See NPS survey questions.
- Customer effort score asks how easy it was to get something done. It suits support and onboarding: CES survey template.
Product feedback forms
Product feedback forms ask people who use the product how they use it, how satisfied they are, which features they rely on, what's missing or frustrating, and how disappointed they'd be if they couldn't use it any more. Add permission to contact them for a follow-up interview; the best insights usually come from that conversation.
For a long list of questions grouped by goal, see our product survey questions guide. If you want ideas rather than ratings, a feature request form that asks for the problem first works better than "what feature do you want?".
Website feedback forms
A website feedback form asks visitors about the site itself: why they came, whether they found it, and what got in the way. It's most useful on pages that matter and underperform, such as pricing, signup, checkout or a long landing page.
Questions to use:
- What did you come to do today? (find pricing, compare plans, get support, buy, read docs, something else)
- Did you find what you were looking for? (yes, partly, no)
- If not: what were you looking for? (open text)
- How easy was this page to use? (1-5)
- What, if anything, almost stopped you? (open text)
- Is this about a bug, content, pricing, or something else? (multiple choice)
- Can you add a screenshot? (optional file upload, for bugs)
- May we follow up? (yes/no, then email)
Tips:
- Keep it short. One or two questions on the page, with the rest only if they want to say more.
- Record which page it came from. If you embed the same form on several pages, add the page name to each embed link as a hidden field (for example
?page=pricing) so every response is tagged. - Route by category. Use the "bug, content or pricing" answer to show different follow-up questions, and send responses to the right team. In FlowyForm, every response can go to Slack, a Google Sheet or a webhook; sending bugs to one channel and pricing questions to another means filtering in an automation tool like Zapier, Make or n8n.
- Know the limits of a form. An embedded or linked form is good for "why" questions. If you need behaviour-triggered popups (show after 30 seconds, on exit intent) or annotated screenshots captured automatically, a dedicated in-page feedback widget is the better fit. Our post on in-app surveys covers when that matters.
Product demo feedback forms
Send it within an hour of the demo, while the call is fresh. Ask how useful the demo was, how well the product fits their needs, what they liked most, what questions or concerns remain, and what they'd like to do next (start a trial, talk to sales, get a proposal, not now). The "concerns" answer is the most valuable for your sales team; the "next step" answer tells them who to call first.
Event, workshop and webinar feedback forms
Event forms ask how people attended (in person or online), an overall rating, the sessions, speakers, venue or streaming platform, organization, recommend likelihood, what they enjoyed most and what to change. Workshop forms are shorter and focus on usefulness, pace and the facilitator.
Our post-event survey questions guide has the full question list by event type, including webinars.
Employee and training feedback forms
- Employee satisfaction and engagement surveys ask about the job, manager, growth, pay, workload, recognition and intent to stay, plus an employee NPS. They should be anonymous by default. See our employee satisfaction questions and the guide to anonymous surveys.
- Training feedback asks for a rating, relevance to the job, the trainer, confidence before and after, and how they'll use it in the next month. Asking about confidence before and after gives you a simple measure of what the course changed.
- 360-degree feedback collects anonymous ratings on a colleague from peers, managers and direct reports, with "keep doing" and "do better" questions.
- Suggestion boxes collect ideas rather than ratings: employee suggestion box form.
For formal reviews and scorecards, our guide to evaluation forms covers employee, course and service evaluations.
Delivery feedback forms
Ask right after delivery: did it arrive on time, what condition was it in (with a photo upload if it was damaged), how was the driver or courier, overall satisfaction, and how you could improve. Keep it separate from your product feedback so a late courier doesn't drag down your product scores.
Service and support feedback forms
After a support ticket, call or appointment, ask how they contacted you, whether the issue was resolved (and what's still open if not), how easy it was to get help, and ratings for speed, knowledge and friendliness. For in-person service businesses, the service quality survey uses the five SERVQUAL dimensions: reliability, responsiveness, assurance, empathy and tangibles.
Industry-specific feedback forms
- Restaurants: food, service, atmosphere, value and visit type, usually from a table QR code. See restaurant feedback form questions.
- Gyms and studios: equipment, cleanliness, classes, staff, value and renewal intent: gym satisfaction survey.
- Coworking spaces: workspace, internet, meeting rooms, community and value: coworking feedback survey.
- Schools and courses: course evaluation survey and parent survey.
- Subscriptions: when customers leave, a cancellation survey tells you why. See reducing churn with exit surveys.
How to use these templates in FlowyForm
- Pick a template from the table above and open it in the editor. All question types and logic are on the free plan, with unlimited responses.
- Edit the questions. Remove anything you won't act on. Use rating (stars) for satisfaction and opinion scale for 0-10 NPS or labelled 1-5 agreement scales.
- Add logic. Rules such as "if rating is less than 3, go to What could we do better?" give each respondent the right follow-up and can send them to different endings.
- Tag the source. Hidden fields in the link (
?source=email,?page=pricing,?location=north) are stored with each response and can be used in logic. - Share it. Send the link, download a QR code (PNG or SVG) for print, or embed it on your website inline or full page.
- Send responses where you work. Slack, Google Sheets and webhooks are included on every plan, plus an email notification on each response.
- Read the results. The response table, CSV export and basic analytics (views, starts, completions) come free. Premium adds per-question breakdowns, drop-off and partial responses.
FlowyForm doesn't analyze open answers with AI or score sentiment, so plan a short weekly read of the comments and tag the themes yourself, or export to a spreadsheet. See the customer feedback page for an overview.
FAQ
What is a feedback form template?
A pre-written set of questions for a specific feedback situation, such as customers after a purchase or employees after training, that you copy and adapt instead of starting from a blank form.
What should a feedback form include?
A context question, a few ratings on the things you can change, a follow-up "why" question based on the score, one open question, and optional contact details if they want a reply.
How many questions should a feedback form have?
Usually five to ten, taking two or three minutes. Point-of-experience forms (a QR code at a table, a form after a support chat) work best with three to five.
What is the difference between a feedback form and a survey?
A feedback form is usually always available and invites comments on an experience; a survey is sent to a group at a set time to measure something, like CSAT or engagement. Many templates work as either.
Should feedback forms be anonymous?
Employee and peer feedback should be anonymous by default. For customers, make contact details optional so people can choose.
How do I create a website feedback form?
Start from a general customer feedback form, ask what visitors came to do, whether they found it and what got in the way, add an optional screenshot upload, and embed it on the pages you care about with a hidden field for the page name.